Page History
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The purpose is to develop responsible public behavior through increased awareness of ANS and the threats they pose to North Dakota’s aquatic resources.
Objectives
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- Participate in or sponsor 150 events by June 30, 2017. (NOTE: TRACS strategy - Outreach / Communication).
- Produce 5 products by June 30, 2017.
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- (
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- NOTE: TRACS strategy - Outreach
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- / Communication).
Results and Benefits Expected
- Increased awareness and appreciation of aquatic resources.
- Reduced ANS infestations and their potential impacts such as degradation of aquatic habitats.
- Increase in angler and boater satisfaction.
- Responsible behavior towards aquatic resources.
- Reduced occurrences for reductions of desirable fishes, mussels, amphibians, and waterfowl as a result of infestations of ANS.
- A more informed public concerning ANS and the impacts associated with them. For example, 25% of boaters using Lake Sakakawea remember an ANS campaign message. Of that 25% 90% of those boaters are now aware of the negative effects and 80% have changed their behaviors in order to prevent future impacts from ANS.
Approach
Objective 1: Produce Participate in 150 events /products by June 30, 2017
The Department's ANS Coordinator aided by information and education specialists will be responsible for implementation of this project. The Department will use funds provided by this grant to expand its ANS outreach and communication effort both within and beyond North Dakota's borders. The following activities will be conducted:
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2. Outsource aspects of the information/education campaign via contract. Select communications firm for contract to develop electronic, print, and broadcast media products to deliver ANS message. Develop sub-grant to Friends of Lake Sakakawea to conduct outreach campaign. Sub-grant will include working with local radio and television stations to place ANS ads; placing information cards at kiosks at local bait and tackle shops, boating access areas, and boating equipment retailers.
(NOTE: TRACS activity tags for reporting purposes)
Objective 1: Participate in or sponsor 150 events by June 30, 2017
TRACS Activity Tag 1: Outreach events (# of events)
Objective 2: Produce 5 products by June 30, 2017
13. Develop 2 ANS outreach and awareness strategies/plans designed to expand message to a broader audience.
42. Develop 3 social media campaigns beyond traditional information dissemination approaches such as Facebook, Twitter, and Instagram.
53. Evaluate the effectiveness of ANS campaigns using surveys of boaters to determine if products were seen, the message was received, and if boater behavior changed.
(NOTE: TRACS activity tags for reporting purposes)
Objective 2: Produce 5 products by June 30, 2017.
TRACS Activity Tag 1: Program/subprogram outreach
TRACS Activity Tag 2 (optional): Ads
TRACS Activity Tag 2 (optional): Brochures, fliers
TRACS Activity Tag 2 (optional): Digital media
TRACS Activity Tag 2 (optional): Displays, exhibits, kiosks
TRACS Activity Tag 2 (optional): Social media
Print products (# of products)
TRACS Activity Tag 1: Digital Products (# of products)
Useful Life
No capital improvements over $10,000 will be made with this project proposal.
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NOTE: 50 CFR 80.82 (c) requires that a project statement must include information pertaining to 13 data elements. Element 13 (General) requires that information be included in the project statement that (a) shows that the proposed activities are eligible for funding and substantial in character and design and (b) enables the Service to comply with applicable requirements under NEPA, ESA, and NHPA, and other laws, regulations, and policies. If information is not provided in the project statement, please attach additional documentation regarding NEPA, ESA, and NHPA compliance.
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Related Pages
Sport Fish Restoration Eligible Activities - WSFR
Sport Fish Restoration Program Apportionments
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Resources
Project Statement - Outreach and Communication (Word file)
Sport Fish Restoration Funding diagram
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